Welcome to the Marketing Conservation Home Page!

The Pennsylvania Association of Conservation Districts and a committee representing districts from all around the state have been working hard over the past few months to develop a suite of materials that make a positive first impression and convey what conservation districts are all about in an effective and memorable way.

At this website, you will find:

• A complete suite of basic marketing materials for conservation districts’ use, including a logo, professionally designed business cards, stationary, and PowerPoint template
• A Microsoft Word template for a printed newsletter template
• A website “theme” styled to match this site, with your own logo, that you can customize for your district
• Some common speaking points for you to use to introduce your work to everyday citizens in conversational settings. We’re calling it an “elevator speech” – you should be able to rattle it off on a short elevator ride.
• Instructions for using these materials
• Support services that are available to you if you wish

Of course, you can choose to use these materials or not, as you see fit. But you should know that we have tested them with Pennsylvania elected officials and members of the agricultural and development communities. These audiences rated the materials highly.

If conservation districts consistently follow these guidelines when developing print and web publications, we can expect our reputation and name recognition to steadily grow among target audiences and the public at large.

Take a moment to subscribe for updates! Enter your email address in the box to the top right and we’ll notify you of any new materials and related services that we develop in the future.