{"id":18361,"date":"2019-01-10T17:02:17","date_gmt":"2019-01-10T17:02:17","guid":{"rendered":"http:\/\/pacd.org\/?page_id=18361"},"modified":"2026-02-25T17:02:26","modified_gmt":"2026-02-25T17:02:26","slug":"project-promotion-toolkit","status":"publish","type":"page","link":"https:\/\/pacd.org\/?page_id=18361","title":{"rendered":"Project Promotion Toolkit"},"content":{"rendered":"\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18428\" src=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Toolkitimage2.jpg\" alt=\"\" width=\"219\" height=\"214\" srcset=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Toolkitimage2.jpg 787w, https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Toolkitimage2-300x294.jpg 300w, https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Toolkitimage2-768x752.jpg 768w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>PACD created a series of templates to help conservation districts promote their projects. These templates are available for conservation districts to adapt and use to promote their projects throughout the year!<\/p>\r\n\r\n\r\n<p>This toolkit covers an on-the-ground stream restoration project, a post-project tour, and a new staff person being hired.<\/p>\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Helpful Checklists\/Templates<\/strong><\/h4>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n\t<li>Media Contact Tracking Spreadsheet (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2026\/02\/Media-Spreadsheet-Template.xlsx\">Excel<\/a>)<\/li>\r\n\t<li>How to Send a Press Release (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Send-a-Press-Release-Final-1.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Send-a-Press-Release-Final-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>How to Use a Media Advisory (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Use-A-Media-Advisory-Final-1.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Use-A-Media-Advisory-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Media Advisory vs. Press Release (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Media-Advisory-vs.-Press-Release-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Media-Advisory-vs.-Press-Release-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>How to Post to Social Media (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Post-to-Social-Media-Final-1.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Checklist_-How-to-Post-to-Social-Media-Final-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n<\/ul>\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>On the Ground Stream Restoration Projects<\/strong><\/h4>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n\t<li>Press Release Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Press-Release-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Press-Release-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Media Advisory Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Media-Advisory-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Media-Advisory-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Article Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Article-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Article-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Social Media Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Facebook-Post-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Stream-Restoration-Facebook-Post-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n<\/ul>\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Post Project Tour <\/strong><\/h4>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n\t<li>Press Release Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Press-Release-Template-Final-3.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Press-Release-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Media Advisory Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Media-Advisory-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Media-Advisory-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Article Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Article-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Article-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Social Media Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Facebook-Post-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/Post-Project-Tour-Facebook-Post-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n<\/ul>\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>New Watershed Specialist Hired<\/strong><\/h4>\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n\t<li>Press Release Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Press-Release-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Press-Release-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Media Advisory Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Media-Advisory-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Media-Advisory-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Article Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Article-Template-Final-2.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Article-Template-Final-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n\t<li>Social Media Template (<a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Facebook-Post-Template-Final.docx\">Word<\/a> | <a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2019\/01\/New-Hire-Facebook-Post-Template-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF (opens in a new tab)\">PDF<\/a>)<\/li>\r\n<\/ul>\r\n<h4>Social Media Resources<\/h4>\r\n<ul>\r\n\t<li><a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2026\/02\/social_media_campaign_guide-V2.docx\">Social Media Campaign Guide<\/a> (Word)<\/li>\r\n\t<li><a href=\"https:\/\/pacd.org\/wp-content\/uploads\/2026\/02\/Social-Media-Calendar-and-Post-Template-V1.xlsx\">Social Media Calendar and Post Template<\/a> (Excel)<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>PACD created a series of templates to help conservation districts promote their projects. These templates are available for conservation districts to adapt and use to promote their projects throughout the year! This toolkit covers an on-the-ground stream restoration project, a post-project tour, and a new staff person being hired. Helpful Checklists\/Templates Media Contact Tracking Spreadsheet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1007,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18361","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/pages\/18361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pacd.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18361"}],"version-history":[{"count":0,"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/pages\/18361\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/pacd.org\/index.php?rest_route=\/wp\/v2\/pages\/1007"}],"wp:attachment":[{"href":"https:\/\/pacd.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}