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Local media outreach and digital engagement remain critical tools for districts seeking to build visibility, trust, and stakeholder support. Two upcoming webinars will offer practical, skills-focused guidance to help staff communicate more effectively without needing to be communications professionals.<\/p>\r\n
From Message to Media: Amplifying Impact through Local Outreach<\/strong>\u00a0demystifies how to work with local print, broadcast, and digital media. Participants will learn how to identify and build relationships with reporters, develop genuinely newsworthy messaging, and create effective press releases, advisories, PSAs, and pitch emails. The session also addresses timing outreach for maximum impact, navigating challenging news moments, and integrating media engagement into a broader district outreach strategy.\u00a0<\/p>\r\n Smarter Social Media: Campaigns, Curation, and AI Content<\/strong>\u00a0focuses on building a more consistent, credible, and efficient social media presence. This webinar provides streamlined approaches to campaign planning, content curation, and performance measurement, along with practical guidance on using AI tools for ideation, drafting, graphics, scheduling, and reporting\u2014all while maintaining authenticity.<\/p>\r\n Together these sessions equip participants with actionable tools to strengthen outreach, boost engagement, and amplify their impact across both traditional and digital channels.<\/p>\r\n